In the world’s first three-way destination marketing partnership, presented as a documentary-style travelogue. 

The City of Cape Town believes the collaboration with New York and Berlin will drive economic growth in the tourism sector and create opportunities for local communities 

Cape Town Tourism, New York City Tourism + Conventions, and visitBerlin have joined forces to launch the world’s first three-way destination marketing partnership.

The collaboration kicks off with One Small World, a documentary-style short film that “dissolves the barriers of time, distance, and geography to reveal the essence of TimeOut’s top three best cities”.

City showcase

The One Small World campaign is set to promote transformative travel experiences while highlighting each city’s unique features. Duminy emphasised that the partnership aligns perfectly with Cape Town’s values of inclusivity, sustainability, and cultural exchange.

“By showcasing the diversity of our city, from the vibrant streets of Bo-Kaap to the breathtaking views of Table Mountain, we can inspire travellers to open their hearts and minds to new experiences and perspectives.”

Nancy Mammana, interim CEO and chief marketing officer of NYC Tourism + Conventions, expressed enthusiasm for the collaboration: “We’re so excited to evolve our strategic tourism partnership with both Cape Town Tourism and visitBerlin with the world premiere of our One Small World short film in New York City.